Have you ever noticed how certain memories, images, or scenes stay vividly with you, even years later?
At other times, the opposite can happen. You may know that you went through something important or painful in your life, but when you try to remember it, the experience feels distant, vague, or emotionally disconnected.
These different reactions are not unusual. Many psychological theories suggest that our experiences are not stored only as thoughts or images. Instead, memories are often encoded in multiple layers, including images, emotions, bodily sensations, potentially resulting in implicit automatic responses.
Some approaches also describe these layers as being connected to different “parts” or aspects of the self that developed over time to help us cope with our experiences.
Because of this, the use of techniques such as guided imagery and storytelling can sometimes be very helpful in therapy. These approaches allow us to gently reconnect with emotional experiences that may not be easily accessible through conversation alone.
How Emotional Memories Are Stored
Research in psychology and neuroscience suggests that emotional experiences are often stored in the brain in ways that go beyond language. Memories may be encoded together with sensory impressions, emotional states, and bodily reactions.
This is why certain experiences can be triggered so quickly by something in the environment, such as a tone of voice, a facial expression, or a situation that resembles something we have encountered before.
In some cases, these reactions happen automatically and before we fully understand why.
Several therapeutic traditions work experientially to access deeper layers of emotional experience. Some, such as Schema Therapy and various forms of hypnotherapy, use guided imagery more explicitly. Others, such as Emotion-Focused Therapy (with techniques like evocative unfolding or focusing) and Internal Family Systems (with, for example, witnessing and unblending), often help images, emotions, bodily sensations, memories, or inner “parts” emerge naturally as attention is directed inward.
Research suggests that mental imagery plays an important role in emotional disorders and clinical change, and that it can influence emotional processing more directly than verbal thought alone (Holmes & Mathews, 2010; Pearson et al., 2013).

Imagery Rescripting in Schema Therapy
When training as an a Schema Therapist I learned about the Imagery Rescripting technique, which I have come to use very often in my sessions. In this approach, a person is able to revisit a difficult memory through guided imagery in a safe and supportive therapeutic environment. Rather than simply recalling the event, the person is encouraged to imagine the situation in detail, allowing emotions, sensations, and perspectives connected to the memory to emerge.
Once the memory is activated, new elements can gradually be introduced into the scene. These may include protection, validation, or support that was missing at the time the experience originally occurred.
The goal is not to erase the memory, but to allow the emotional meaning of the experience to change.
Research suggests that imagery rescripting can help reduce distress and negative emotions associated with painful memories, including feelings such as shame and fear (see, for example, Arntz, 2012).
Emotional Memory and Lasting Change
Modern neuroscience has helped us understand why this type of work can sometimes lead to lasting emotional change.
When an emotional memory is reactivated, it can temporarily become flexible again. During this window of time, new emotional experiences may be integrated into the memory network: a process that can be referred to as memory reconsolidation. Through this process, previously learned emotional responses may be updated in light of new experiences (Lane et al., 2015).
In therapy, guided imagery can create the conditions for this kind of change by helping a person reconnect with the emotional memory while also introducing new experiences of safety, understanding, and support. Over time, this can influence how similar situations are perceived and experienced in the future.
The Role of Experience in Therapy
More broadly, research on neuroplasticity suggests that the brain is capable of reorganizing itself in response to experience and repeated learning (Doidge, 2007).
Talking about our experiences can be very helpful. But sometimes change also requires experiencing something differently, rather than only understanding it intellectually.
Experiential techniques such as guided imagery create opportunities to reconnect with emotional memories in a safe and supported environment. This may sometimes bring up discomfort, especially when difficult experiences are revisited. However, doing this within a therapeutic space where safety, understanding, and support are present can allow new emotional responses to emerge.
A Gentle and Collaborative Process
Guided imagery and storytelling techniques are always used carefully and collaboratively in therapy.
You remain aware and in control of the process, and the pace is always adjusted to what feels manageable and safe.
For many people, these techniques become a meaningful way to reconnect with important parts of themselves, understand their emotional patterns more deeply, and gradually create new ways of relating to their experiences.
Healing often begins when we can approach our memories with curiosity, compassion, and support.
With care and kindness,
Beatriz
References
Arntz, A. (2012). Imagery rescripting as a therapeutic technique: Review of clinical trials, basic studies, and research agenda. Journal of Experimental Psychopathology, 3(2), 189–208.
Holmes, E. A., & Mathews, A. (2010). Mental imagery in emotion and emotional disorders. Clinical Psychology Review, 30(3), 349–362.
Lane, R. D., Ryan, L., Nadel, L., & Greenberg, L. (2015). Memory reconsolidation, emotional arousal, and the process of change in psychotherapy. Behavioral and Brain Sciences, 38.
Pearson, J., Deeprose, C., Wallace-Hadrill, S., Burnett Heyes, S., & Holmes, E. A. (2013). Assessing mental imagery in clinical psychology: A review of imagery measures and a guiding framework. Clinical Psychology Review, 33 (1), p.1-23.
Doidge, N. (2007). The Brain That Changes Itself. Viking Press.

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